The Challenge
Like many contractors, Marcus frequently met homeowners who loved the proposal but weren’t prepared for a large upfront payment. Even when customers wanted to move forward, the investment often caused delays, requests for smaller project scopes, or complete cancellations.
Offering financing wasn’t always an option either. Many contractor financing programs came with dealer fees, monthly costs, or complicated onboarding that didn’t make sense for his business.
He wanted something that was simple – for both his team and his customers.
The Solution
Marcus integrated Pasha Funding into every estimate.
Now, every homeowner receives a personalized financing invitation where they can securely check available loan offers from multiple trusted lending partners. Customers can compare monthly payments, repayment terms, and financing options with no impact to their credit score when checking offers.
The process only takes a few minutes, and because the application is completed online, his team spends less time explaining financing and more time helping homeowners choose the right project.
The Results
Within the first several months, financing became one of the most valuable tools in Marcus’s sales process.
Customers who previously postponed projects were moving forward with confidence, while others upgraded to higher-quality materials and expanded the scope of work.
Instead of collecting large upfront deposits or losing projects over budget concerns, his team could focus on delivering a great customer experience from estimate to installation.
“Offering financing has become part of every proposal we present. It’s helped us close more projects, increase our average job size, and make home improvements more accessible for our customers.”
Key Results
- 32% Higher average project value
- More homeowners approved
- Flexible financing options from multiple trusted lending partners
- Simpler sales process
- Customers compare financing offers online in just a few minutes
- Faster project starts
- Contractor payments are sent directly by the lender after funding
